In today's economic climate, companies need every dollar of their marketing budget to stretch further than ever before.  Yet with increased clutter in the marketplace, increased postal costs, and declining response rates from traditional media channels, advertisers are challenged to find untapped media outlets that generate revenue while increasing their brands' equity.

Measurable Media Group was founded to bring client-side and agency-side experiences together to offer more tailored service to companies looking to increase their marketing ROI.  We understand the challenges that you face because we've been in your shoes.  Let us become an extension of your current marketing team and offer our experience and learnings to you, while aggressively pursuing the best options on your behalf.  We're here to be your business partner: listen to your needs, gain knowledge about your products or services, and help you formulate the best course of action within your constraints.

Here is a sampling of the services that we offer to our clients:

• Strategic Planning & Media Recommendations

• Rate Negotiations & Media Buying

• Creation, Production, and Trafficking of Material

• Campaign Execution & Reporting Services

• Response Analysis & Future Recommendations

MMG helps you develop a marketing plan from the "ground up" while helping streamline the process for you.  We have access to an array of research tools and academia sources that can help you more effectively target your end consumer.  Not only can we supply media recommendations that are channel specific, but also help you optimize the synergistic elements of multi-media campaigns.  We negotiate the lowest possible prices on your behalf for guaranteed, standby, and remnant placements, which will help you to efficiently use targeted and mass market vehicles not just for rollouts, but also for test campaigns where advertisers typically overpay due to a lack of volume.

In addition to strategic planning and discount media placements, MMG offers peace of mind and flawless execution.  We understand that a successful campaign does not stop after the order is placed; monitoring of your advertisements and those of your competitors is a 24/7 commitment that we undertake on your behalf so you can focus on other priorities.  Most importantly, MMG provides detailed response analysis of your campaigns.  By working closely with you to gain an understanding of your costs and margins on both the front and back-end, we provide P&L analysis of campaigns so that your marketing dollars can be measured where it counts:  on the bottom line.  Lastly, by implementing "what-if" scenarios, we can often turn marginal or unprofitable campaigns into successful ones by determining what CPM could be afforded to make a certain magazine, insert, or shared mail program work. 

What does this mean to you?

Cost savings from aggressive negotiating Increased buying power Improved response & sales New channel opportunities Convenience from full service

Personal attention Reliability of service Brand response understanding Multi-media channel experience Benefit of Domestic & International experience