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PRINT MEDIA

Print Media has seen a solid resurgence in recent years, with some magazine publications experiencing high advertising page counts, growth in circulation figures, and an increase in titles per niche.  Additionally, contrary to some reports, consumers spend more time with printed matter such as magazines relative to online than previously thought.  MMG helps clients like you to use regional and national Print Media buys to generate large footprints with your core and ancillary audiences, helping to increase sales, lower acquisition costs (CPO), and increase awareness of your products.

Print Media helps marketers to:

  • Target specific customer bases whose demographics are already known

  • Leverage "pass-along" rates between two to four, meaning advertisements remain active and relevant for a longer period of time than most other marketing channels

  • Gain the benefit of implied endorsement from publications who accept advertising in their magazines

 

The most commonly known and utilized form of Print Media is that of Magazine advertising.  Local and national publications are distributed to readers who have purchased the magazine from either a subscription and/or newsstand. Print Media includes:

  • Magazine Full Page Advertisements

  • Magazine Single Sheet Inserts (Bind-Ins)

  • Magazine Small Space / Fractional Units

  • Magazine Advertorials

  • Free Standing Inserts (FSIs)

  • Newspaper Run of Page (ROP)

 

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