Insert Media has been utilized by marketers for over 50 years, yet remains one of the most underutilized media channels by both general and direct response marketers. Why?  Because it is often misunderstood.  Let MMG help guide you through the process and generate measurable results.  This channel allows marketers to reach potential new customers at a more efficient advertising costs (CPM) and eventual lower acquisition costs (CPO) when compared with other media such as direct mail (due to the elimination of ever-increasing postal costs), television (due to show amortization), and other traditional channels.

Insert Media helps marketers to:

• Reach hotter than hotline buyers; since your advertisement is inserted in the packages of outgoing shipments, you can market to consumers before than names become available to traditional direct mail marketers.

• Target proven mail orders buyers with a propensity to buy

• Enjoy an implied endorsement from the distributing company whose package your insert is riding in

• Access a surprisingly large, and often underestimated, volume distribution channel that can help them get their message in the hands of hundred of millions of potential customers and repeat buyers each month

Insert Media spans across a wide variety of media subchannels. Generally, the channel involves the placement of a marketer's advertisement into merchandiser's outgoing shipments to their customers.  Marketers in this space enjoy the ability to target specific audience segments, but also participate in mass market programs at significantly low out of pocket costs compared to other channels.  Insert Media includes:

Package Insert Programs (PIPs) Catalog Blow-Ins (BIs) Billing/Statement Stuffers Ride-Along Programs (RALs) Cooperative Mailings (Co-ops)

Shared Mail Card Decks Free Standing Inserts (FSIs) Take-Ones Sampling Programs